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14 Tips for Generating Results as a Social Media Content Creator (Infographic)
Technically, anyone who has a social media account and has published a post could be considered a social media content creator. But when we’re talking about content creators, we’re usually referring to people who post with a purpose. If that sounds like you, here are...
7 excellent newsletter examples to spark ideas for your own
Before you can start cultivating a dedicated network of readers, you need to know what makes a good email newsletter. We’ve collected some of our favorite newsletter examples that demonstrate exactly what to do right. The characteristics of a good marketing newsletter...
What is a digital presence?
What is presence? Well, depends on who you ask. Some might say it’s a highly underrated Led Zeppelin album. But if you talk to any marketer, presence is how your business exists and represents itself. Specifically, most of the time this discussion is about digital...
Google Data Studio templates: Top templates and tips for creating your own
For as much as marketers love data, too much of a good thing is a … bad thing. The more data you capture, the more unwieldy and siloed it grows. That is, unless you have a mechanism for integrating constituent data sets, structuring them logically and visualizing them...
7 of the best social media campaigns we’ve ever seen
Given the nature of social media engagement today, a brand’s social media channel is about more than just followers, fans and photos. Each social campaign and post is an opportunity, as well as a significant responsibility, for a business to show what it’s made of. ...
The problem with statistics in marketing (and how to source responsibly)
Here’s a joke I hate: 84% of statistics are made up on the spot. I hate it because it points out a problem that bothers me, a marketing writer, a lot. Every marketer loves a good stat, especially when it undeniably supports the thing they’re marketing. Once found,...