How to Achieve Success with a Website Redesign

If you‘re pondering a website rebuild, you might have a few different motivations. It could be that your current website isn‘t performing as well as you‘d like, or it‘s looking a bit outdated, maybe it‘s not functioning properly since your business has changed, or maybe you just want something that looks better than your competitors. Whatever the reason, I‘m here to help you out and make sure your rebuild is a success.

Strategy over design. When starting a website rebuild, businesses should prioritize strategy over design. Design is important, of course, but other factors should be taken into consideration when creating a website that generates results. So, before getting carried away with design ideas, focus on the strategy of the website. This will help make sure the website is built with the aim of driving traffic and converting users.

Audit your current site. Before starting a website rebuild, it’s essential to audit your existing site. Ask yourself why it exists and what commercial impact you want it to have. Look at what’s working, such as the pages with the most backlinks, the most viewed assets, and where conversions are coming from. These insights will help you define the goals and outcomes you want to achieve, plus you may even find that a full-scale rebuild isn’t necessary, saving you time and money.

Use keyword research. To create an effective website architecture, it’s important to think about how users will move through your site, looking for what they need and what you’re trying to sell them. Doing keyword research after you already have a plan in place can lead to misalignment and a ineffective landing page strategy. To make sure it’s done right, look into competitor keyword analysis and use the insights to inform your IA.

Don’t make assumptions. When undertaking a website rebuild, it is important not to make any assumptions. Tasks such as redirects, SEO work and analytics scripts should not be assumed to be taken care of, and expecting everything to go to plan is not always realistic. To ensure a successful rebuild, it is essential to plan ahead, assign a dedicated project manager internally and get a full description of all the work that is being done.

Don’t forget redirects. Redirects are an incredibly important part of any website rebuild, as they ensure that users and search engines are able to navigate the website properly. It is crucial to know what type of redirect needs to be implemented, and to review the implementation to make sure that the old URLs are being mapped to the correct new URLs. Without proper redirects, users will land on a 404 page, resulting in a poor user experience and potential ranking drops.

Rebuilding a website is a major undertaking, but with a clear strategy and the right team, it doesn’t have to be an intimidating process. By taking the time to plan and get the right people on board, you can ensure that you get the best results from your website rebuild.

XPD Collective is your go-to web design and development agency with a history of amazing results. Their talented developers and designers have the know-how and experience to make your website a breeze to use, modern, and on-trend with the cutting edge technologies and styles. Plus, they’ll make sure your website is optimized to draw in more traffic and get those conversions rolling in!

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