Roof Racks On the Run
Roof Racks On The Run are a well respected roof rack supplier and installation company born and bred right here on the Gold Coast, Australia.
They do not sell online, but they are still a high-traffic eccomerce store, just without a checkout page. This brought some challenges when deciding what the best platform was to manage inventory and quote requests.
We were able to build their new website theme and product platform as we would any other ecommerce business by using custom modifications to convert the ‘cart’ pages and ‘add to cart’ buttons load as ‘request a quote’ buttons – perfect for their application.
Next was the UX. Mobile user experience was a huge focus for us after auditing the analytics and search data from the previous website. It had to look great on desktop for their business page visitors using desktop and laptop computers, while still looking the part on mobile. All functionality, nothing sacrificed.
Why this works.
This business is ran by locals, for locals. It was crucial to retain the familiar and friendly vibe that Roof Racks On The Run offer with every installation and sale. Our intense XPD SEO auditing and optimsation processes kept this page ranking high with local search queries, and the product searching and quoting process is faster and more efficient leading to more leads and less lost sales.
No transactions occur on the website, but the request a quote process had to be as streamlined as possible.
A friendly ‘local’ vibe was the focus for the design and experience, in order to reflect what customers love most about this business.
Our customised website functionality has allowed this business to be an ‘offline eccomerce store’
The team at Roof Racks On The Run absolutely love the new design and it will be sure to help grow their business and local brand.
Like what you see?
You miss 100% of the shots that you don’t drink. Or something like that.
Long story short, we’re here to help build your brand. Speak to the digital marketing scientists today!
^ P.S – Obligation free, no pressure, no sales tactics, no gluten, no BS.